First Responder Owned
Made in USA

Rig in Seconds. Fish all Day.

The patented quick-rigging system that gets you fishing faster with killer swimming action that brings more strikes.

How it Works

Three simple steps to get you from dock to fishing

Insert Bait

Rig your bait using the quick-lock system by inserting through the eye of your desired bait.

Lock & Attach

Secure the patented locking mechanism and attach the included hook and bead chain for a tangle-free setup.

Troll & Catch

Your bait runs true with natural swimming action that attracts strikes. More action, more hook-ups.

Our Products

Shop Head Start Lures & Accessories

Why Head Start Lures
About Us

Why Head Start Lures

Head Start Lures is a Made-in-the-USA, first responder–owned company built to give anglers and tackle shops a reliable, high-performance quick-rigging system. Our system delivers fast setup, zero tangles, and more strikes.

The patented through-the-eye design prevents bait spin and line twist, keeping your bait running true at trolling speeds.

Shop Diver Lure
Made in the USA

Made in the USA

Manufactured in the USA with quality materials and tight tolerances.

First Responder Owned

First Responder Owned

Built by anglers who serve — reliability and integrity on and off the water.

Quick-Rigging System

Quick-Rigging System

Rig natural bait in under 30 seconds with our patented through-the-eye locking design.

Runs True, Fewer Tangles

Runs True, Fewer Tangles

Ballasted design keeps bait upright, prevents line twist, and delivers natural swimming action.

For Dealers & Distributors

Partner with Head Start Lures

You're in the business of outfitting anglers — so are we. As a Head Start Lures dealer, you get access to premium, American-made lures that stand out on the shelf.

Competitive Pricing

Competitive Pricing

Volume discounts and wholesale rates for dealers and distributors

Reliable Partnership

Reliable Partnership

Consistent supply, dedicated support, and a brand you can trust

Proven Performance

Proven Performance

Premium, American-made lures that stand out on the shelf and sell

Customer Reviews

What We’ve Hooked

Head Start Lures have completely changed my rigging game. What used to take me 5 minutes now takes 30 seconds. My clients love the action and we're hooking up more than ever.

Captain Mike Rodriguez

As someone who doesn't fish every day, the quick-rigging system makes it so easy. No more frustration trying to rig ballyhoo. I spend more time fishing and less time fumbling with tackle.

Jennifer Martinez

Frequently Asked Questions

How do I rig a Head Start Lure?

Simply insert your bait through the eye using the quick-lock system, attach the included hook and bead chain, and you're ready to troll. The entire process takes less than 30 seconds. We recommend watching our rigging tutorial video for a visual demonstration.

What types of bait work with Head Start Lures?

Head Start Lures are designed to work with both live and artificial bait. They can be used with common live bait like ballyhoo or squid, and they also pair well with soft plastics or other artificial baits.

What makes the patented design special?

The patented design is engineered to keep your bait balanced and moving naturally in the water. It helps your bait reach the strike zone quickly while maintaining a realistic action that attracts more fish. The quick rigging design takes an otherwise lengthy rigging process down to mere seconds.

Can I use these in freshwater?

Yes, Head Start Lures can be used in freshwater. They are designed to perform effectively in both freshwater and saltwater, providing a natural presentation and reliable action across different fishing environments.

How do I become a dealer?

To become a dealer for Head Start Lures you’ll need to contact us directly and express your interest in carrying our products.